Where being chronically online can be counted as a benefit. Social content creation and strategy fills my cup. There is nothing better than figuring out a new platform, or algorithm, and optimizing content for each unique audience.
Short form video reach has been outstanding for bringing new users to the St. Anne’s account.
Being able to hop on trends in a brand appropriate way, engages current uses and increases organic shares. I’ve seen a huge increase in engaged followers since prioritizing short form video across Instagram Reels for St. Anne’s.
With dwindling engagement on Facebook I knew we needed to try something new to reengage our audience. Diving deep into who is following and the content they like to interact with, I landed on promoting stories and individual highlights. We saw a large bump in engagement as we shared more personal, honest, and sometimes vulnerable stories.