From ad design to layouts, I bring my excitement for analytics and optimization to help refresh creative to reach larger audiences.
Best of C-Ville 2023 1/4 page ad. We wanted people to feel inspired and evoke a sense of wonder with our ad this year. Which immediately made me think of my favorite event to photography at St. Anne’s, the Wearable Arts Runway Show. Italicized, serif text always feels as though it flows with an open-ended quality that I wanted to convey with this ad.
We embarked on a major overhaul of the curriculum guides in 2022. After learning that the admission team was passing along dense, text-ridden, photo-lacking curriculum guides to prospective families, I knew we needed to refresh these with the admission process in mind. By integrating photography, color, and illustration we have turned the guides into a true admission piece. Families can get a sense of the program by reading everything, or by just skimming through.
Updated business cards. With events back in full swing post-pandemic we wanted a business card that put an emphasis on place and space. By making use of both sides of the card to showcase the two campuses, I’m making sure St. Anne’s is leaving a lasting first impression.
St. Anne’s added a strong digital marketing strategy in 2021. After noticing that other schools in our area were lacking in digital presence, and that our ROI for traditional ads didn’t seem to be enough, we went full force into digital ads. The goal in 2021 was to show a robust, in-person experience, where students were still able to learn in a hands on way.